Top 10 Information Sources Used by Home Buyers
Every year the National Association of Realtors conducts a Profile of
Home Buyers and Sellers to help real estate agents better understand how
to reach their target market. This years survey of over 5,500 home
buyers and sellers highlighted a few changes in the way people shop for
real estate. Most notable was the fact that the number of home buyers
that use the internet as a starting point in their home search dropped
from 91% in 2010 to 88% in 2011.
The following are the top 10 information sources used by home buyers surveyed in the 2011 NAR Profile of Home Buyers and sellers;
The bottom line for real estate marketers is if you want to reach the largest group of home shoppers, the Internet is still the best place to be.
The following are the top 10 information sources used by home buyers surveyed in the 2011 NAR Profile of Home Buyers and sellers;
- Internet - 88%
- Real estate agent - 87%
- Yard sign - 55%
- Open house - 45%
- Print newspaper advertisement 30%
- Home book or magazine - 19%
- Home builder - 16%
- Relocation company - 4%
- Television - 4%
- Billboard - 4%
- Internet - 25-44/96%
- Real estate agent - 24-64/88%
- Yard sign - 18-24/59%
- Open house - 45-64/47%
- Print newspaper advertisement 65 or older/39%
- Home book or magazine - 45-64/21%
- Home builder - 65 or older/21%
- Relocation company - 45-64/5%
- Television - 18-24/6%
- Billboard - 18-64/4%
The bottom line for real estate marketers is if you want to reach the largest group of home shoppers, the Internet is still the best place to be.